I partner with founders creating a positive shift
for people and the planet, translating their vision
by designing the story only they can tell.
I partner with founders creating a positive shift for people and the planet, translating their vision
by designing the story only they can tell.
SERVICES
1. Brand Strategy
1. Brand Strategy
Crafting clarity before creativity. We start by defining your vision, purpose, and audience—laying the strategic foundation that guides every creative decision. A strong strategy ensures your brand’s message is aligned, focused, and ready for design.
Crafting clarity before creativity. We start by defining your vision, purpose, and audience—laying the strategic foundation that guides every creative decision. A strong strategy ensures your brand’s message is aligned, focused, and ready for design.
2. Visual Identity
2. Visual Identity
Designing the story only you can tell. With your strategy in place, we create a cohesive and compelling visual identity that captures your brand’s essence. From logos to color systems and typography, every element is designed to resonate with your audience.
Designing the story only you can tell. With your strategy in place, we create a cohesive and compelling visual identity that captures your brand’s essence. From logos to color systems and typography, every element is designed to resonate with your audience.
3. Interactive Website
3. Interactive Website
Bringing your brand to life online. Once your identity is established, I develop interactive digital experiences that drive conversations through your unique story. Every interaction is designed to bring delight and create a memorable experience for your audience.
Bringing your brand to life online. Once your identity is established, I develop interactive digital experiences that drive conversations through your unique story. Every interaction is designed to bring delight and create a memorable experience for your audience.
Ready to transform
your brand?
Ready to transform
your brand?
Ready to transform
your brand?
Together, we’ll define what makes you different, build a brand that speaks with clarity, and design every touchpoint to connect with the people that matter.
Together, we’ll define what makes you different, build a brand that speaks with clarity, and design every touchpoint to connect with the people that matter.
PROCESS
We build brands from the inside out—rooted in your purpose, shaped through collaboration. Leveraging AI to expand creative possibilities and streamline execution.
We build brands from the inside out—rooted
in your purpose, shaped through collaboration. Leveraging AI to expand creative possibilities and streamline execution.
Kick-off
& Discovery
A foundational understanding of identifying where you stand today, where you aspire to be, and how we can bridge that gap together.
Kick-off
& Discovery
A foundational understanding of identifying where you stand today, where you aspire to be, and how we can bridge that gap together.
Kick-off
& Discovery
A foundational understanding of identifying where you stand today, where you aspire to be, and how we can bridge that gap together.
STRATEGIC
BLUEPRINT
Together, we articulate your brand’s purpose, vision, mission, and values. serving as a guiding light, ensuring that every design decision reflects and reinforces your brand’s essence.
STRATEGIC
BLUEPRINT
Together, we articulate your brand’s purpose, vision, mission, and values. serving as a guiding light, ensuring that every design decision reflects and reinforces your brand’s essence.
STRATEGIC
BLUEPRINT
Together, we articulate your brand’s purpose, vision, mission, and values. serving as a guiding light, ensuring that every design decision reflects and reinforces your brand’s essence.
EXPLORATION
& ALIGNMENT
We leverage AI to explore different creative directions to find the most authentic and powerful way to express your brand’s story.
EXPLORATION
& ALIGNMENT
We leverage AI to explore different creative directions to find the most authentic and powerful way to express your brand’s story.
EXPLORATION
& ALIGNMENT
We leverage AI to explore different creative directions to find the most authentic and powerful way to express your brand’s story.
VISUAL
IDENTITY
Distilling our explorations into a consistent yet flexible brand presence that stands out from the crowd by using your story as foundation.
VISUAL
IDENTITY
Distilling our explorations into a consistent yet flexible brand presence that stands out from the crowd by using your story as foundation.
VISUAL
IDENTITY
Distilling our explorations into a consistent yet flexible brand presence that stands out from the crowd by using your story as foundation.
INTERACTIVE
WEBSITE
We design and develop engaging websites that extends your brand online. Every page is crafted to reflect your vision, guide users with purpose, and turn interest into action.
INTERACTIVE
WEBSITE
We design and develop engaging websites that extends your brand online. Every page is crafted to reflect your vision, guide users with purpose, and turn interest into action.
INTERACTIVE
WEBSITE
We design and develop engaging websites that extends your brand online. Every page is crafted to reflect your vision, guide users with purpose, and turn interest into action.
LAUNCH
& SUPPORT
With your brand ready, we launch it across all platforms and hand off the tools your team needs to keep it consistent and strong.
LAUNCH
& SUPPORT
With your brand ready, we launch it across all platforms and hand off the tools your team needs to keep it consistent and strong.
LAUNCH
& SUPPORT
With your brand ready, we launch it across all platforms and hand off the tools your team needs to keep it consistent and strong.
It’s not about what I say, it’s about what they say.
It’s not about what I say,
it’s about what they say.
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Thoughts & Experiences
The foundation of every successful brand starts with answering those 10 questions extremely clearly. In today's world, you can't lose your chance to get your message across, attention is scarce. Everybody is competing for it.
Get the 10 Questions
In June 2024
I spent a week with Sebastien Zanella in Tenerife to learn about his approach to poetry, photography and art. I've learned many things along the way. Here are a few I wrote down.
Thoughts & Insights
Getting asked questions helps you formulate what you know by organizing your thoughts into a way that makes sense for you and others to understand. During that process, you reinforce what you know and gain confidence into that specific subject.
Why questions matter so much?
Brands, like people, thrive on clarity and purpose. Without them, they wander and slowly drift away until they don't recognize themselves.
Read Thoughts
In October 2024, I was fortunate to be part of a journey to the edge of the known made by Brian Collins and Chris Do with 20 creative souls. Our trip between magic and reality deepened my understanding of myself.
Disover Story
When I started as a Freelancer I wanted the freedom in the projects I was working with. Freedom to explore and do stuff than have never seen before. Then I saw the quote from Paul Rand: Don’t try to be original, try to be good.
Read The Story