Hey Stranger, (friend I haven't met yet)
I’m a Brand Designer
helping you translate your vision
into a brand people connect with.
Hey Stranger, (friend I haven't met yet)
I’m a Brand Designer
helping you translate your vision
into a brand people connect with.
Hey Stranger, (friend I haven't met yet)
I’m a Brand Designer helping you translate your vision into a brand people connects with.
Framework
Framework
1/6 Discovery Call & Kick-off
I need to clearly understand who you are, what you do, for who and how. Where are you at today and where you’re trying to be and how I can help you bridge that gap.
2/6 Strategic Blueprint
Define the core brand strategy: purpose, vision, mission, and values. Create a clear roadmap that informs all design decisions.
3/6 Exploration & Alignment
Explore a wide range of creative directions. Develop bold, unexpected concepts that push boundaries and challenge conventional thinking.
4/6 Brand Design
Distill concepts into a flexible yet cohesive visual language. Hand-pick typography, colors and graphic elements to form a brand that stands out.
5/6 Refinement & Activation
We apply the visual identity across all brand touchpoints ensuring consistency and quality in every application, creating a seamless brand experience for your audience.
6/6 Ready To Roll
Launch of the new brand across all touchpoints. Provide detailed brand guidelines and assets.
1/6 Discovery Call & Kick-off
I need to clearly understand who you are, what you do, for who and how. Where are you at today and where you’re trying to be and how I can help you bridge that gap.
2/6 Strategic Blueprint
Define the core brand strategy: purpose, vision, mission, and values. Create a clear roadmap that informs all design decisions.
3/6 Exploration & Alignment
Explore a wide range of creative directions. Develop bold, unexpected concepts that push boundaries and challenge conventional thinking.
4/6 Brand Design
Distill concepts into a flexible yet cohesive visual language. Hand-pick typography, colors and graphic elements to form a brand that stands out.
5/6 Refinement & Activation
We apply the visual identity across all brand touchpoints ensuring consistency and quality in every application, creating a seamless brand experience for your audience.
6/6 Ready To Roll
Launch of the new brand across all touchpoints. Provide detailed brand guidelines and assets.
1/6 Discovery Call & Kick-off
I need to clearly understand who you are, what you do, for who and how. Where are you at today and where you’re trying to be and how I can help you bridge that gap.
2/6 Strategic Blueprint
Define the core brand strategy: purpose, vision, mission, and values. Create a clear roadmap that informs all design decisions.
3/6 Exploration & Alignment
Explore a wide range of creative directions. Develop bold, unexpected concepts that push boundaries and challenge conventional thinking.
4/6 Brand Design
Distill concepts into a flexible yet cohesive visual language. Hand-pick typography, colors and graphic elements to form a brand that stands out.
5/6 Refinement & Activation
We apply the visual identity across all brand touchpoints ensuring consistency and quality in every application, creating a seamless brand experience for your audience.
6/6 Ready To Roll
Launch of the new brand across all touchpoints. Provide detailed brand guidelines and assets.
1/6 Discovery Call & Kick-off
I need to clearly understand who you are, what you do, for who and how. Where are you at today and where you’re trying to be and how I can help you bridge that gap.
2/6 Strategic Blueprint
Define the core brand strategy: purpose, vision, mission, and values. Create a clear roadmap that informs all design decisions.
3/6 Exploration & Alignment
Explore a wide range of creative directions. Develop bold, unexpected concepts that push boundaries and challenge conventional thinking.
4/6 Brand Design
Distill concepts into a flexible yet cohesive visual language. Hand-pick typography, colors and graphic elements to form a brand that stands out.
5/6 Refinement & Activation
We apply the visual identity across all brand touchpoints ensuring consistency and quality in every application, creating a seamless brand experience for your audience.
6/6 Ready To Roll
Launch of the new brand across all touchpoints. Provide detailed brand guidelines and assets.
1/6 Discovery Call & Kick-off
I need to clearly understand who you are, what you do, for who and how. Where are you at today and where you’re trying to be and how I can help you bridge that gap.
2/6 Strategic Blueprint
Define the core brand strategy: purpose, vision, mission, and values. Create a clear roadmap that informs all design decisions.
3/6 Exploration & Alignment
Explore a wide range of creative directions. Develop bold, unexpected concepts that push boundaries and challenge conventional thinking.
4/6 Brand Design
Distill concepts into a flexible yet cohesive visual language. Hand-pick typography, colors and graphic elements to form a brand that stands out.
5/6 Refinement & Activation
We apply the visual identity across all brand touchpoints ensuring consistency and quality in every application, creating a seamless brand experience for your audience.
6/6 Ready To Roll
Launch of the new brand across all touchpoints. Provide detailed brand guidelines and assets.
1/6 Discovery Call & Kick-off
I need to clearly understand who you are, what you do, for who and how. Where are you at today and where you’re trying to be and how I can help you bridge that gap.
2/6 Strategic Blueprint
Define the core brand strategy: purpose, vision, mission, and values. Create a clear roadmap that informs all design decisions.
3/6 Exploration & Alignment
Explore a wide range of creative directions. Develop bold, unexpected concepts that push boundaries and challenge conventional thinking.
4/6 Brand Design
Distill concepts into a flexible yet cohesive visual language. Hand-pick typography, colors and graphic elements to form a brand that stands out.
5/6 Refinement & Activation
We apply the visual identity across all brand touchpoints ensuring consistency and quality in every application, creating a seamless brand experience for your audience.
6/6 Ready To Roll
Launch of the new brand across all touchpoints. Provide detailed brand guidelines and assets.
1/6 Discovery Call & Kick-off
I need to clearly understand who you are, what you do, for who and how. Where are you at today and where you’re trying to be and how I can help you bridge that gap.
2/6 Strategic Blueprint
Define the core brand strategy: purpose, vision, mission, and values. Create a clear roadmap that informs all design decisions.
3/6 Exploration & Alignment
Explore a wide range of creative directions. Develop bold, unexpected concepts that push boundaries and challenge conventional thinking.
4/6 Brand Design
Distill concepts into a flexible yet cohesive visual language. Hand-pick typography, colors and graphic elements to form a brand that stands out.
5/6 Refinement & Activation
We apply the visual identity across all brand touchpoints ensuring consistency and quality in every application, creating a seamless brand experience for your audience.
6/6 Ready To Roll
Launch of the new brand across all touchpoints. Provide detailed brand guidelines and assets.
1/6 Discovery Call & Kick-off
I need to clearly understand who you are, what you do, for who and how. Where are you at today and where you’re trying to be and how I can help you bridge that gap.
2/6 Strategic Blueprint
Define the core brand strategy: purpose, vision, mission, and values. Create a clear roadmap that informs all design decisions.
3/6 Exploration & Alignment
Explore a wide range of creative directions. Develop bold, unexpected concepts that push boundaries and challenge conventional thinking.
4/6 Brand Design
Distill concepts into a flexible yet cohesive visual language. Hand-pick typography, colors and graphic elements to form a brand that stands out.
5/6 Refinement & Activation
We apply the visual identity across all brand touchpoints ensuring consistency and quality in every application, creating a seamless brand experience for your audience.
6/6 Ready To Roll
Launch of the new brand across all touchpoints. Provide detailed brand guidelines and assets.
1/6 Discovery Call & Kick-off
I need to clearly understand who you are, what you do, for who and how. Where are you at today and where you’re trying to be and how I can help you bridge that gap.
2/6 Strategic Blueprint
Define the core brand strategy: purpose, vision, mission, and values. Create a clear roadmap that informs all design decisions.
3/6 Exploration & Alignment
Explore a wide range of creative directions. Develop bold, unexpected concepts that push boundaries and challenge conventional thinking.
4/6 Brand Design
Distill concepts into a flexible yet cohesive visual language. Hand-pick typography, colors and graphic elements to form a brand that stands out.
5/6 Refinement & Activation
We apply the visual identity across all brand touchpoints ensuring consistency and quality in every application, creating a seamless brand experience for your audience.
6/6 Ready To Roll
Launch of the new brand across all touchpoints. Provide detailed brand guidelines and assets.
1/6 Discovery Call & Kick-off
I need to clearly understand who you are, what you do, for who and how. Where are you at today and where you’re trying to be and how I can help you bridge that gap.
2/6 Strategic Blueprint
Define the core brand strategy: purpose, vision, mission, and values. Create a clear roadmap that informs all design decisions.
3/6 Exploration & Alignment
Explore a wide range of creative directions. Develop bold, unexpected concepts that push boundaries and challenge conventional thinking.
4/6 Brand Design
Distill concepts into a flexible yet cohesive visual language. Hand-pick typography, colors and graphic elements to form a brand that stands out.
5/6 Refinement & Activation
We apply the visual identity across all brand touchpoints ensuring consistency and quality in every application, creating a seamless brand experience for your audience.
6/6 Ready To Roll
Launch of the new brand across all touchpoints. Provide detailed brand guidelines and assets.
1/6 Discovery Call & Kick-off
I need to clearly understand who you are, what you do, for who and how. Where are you at today and where you’re trying to be and how I can help you bridge that gap.
2/6 Strategic Blueprint
Define the core brand strategy: purpose, vision, mission, and values. Create a clear roadmap that informs all design decisions.
3/6 Exploration & Alignment
Explore a wide range of creative directions. Develop bold, unexpected concepts that push boundaries and challenge conventional thinking.
4/6 Brand Design
Distill concepts into a flexible yet cohesive visual language. Hand-pick typography, colors and graphic elements to form a brand that stands out.
5/6 Refinement & Activation
We apply the visual identity across all brand touchpoints ensuring consistency and quality in every application, creating a seamless brand experience for your audience.
6/6 Ready To Roll
Launch of the new brand across all touchpoints. Provide detailed brand guidelines and assets.
1/6 Discovery Call & Kick-off
I need to clearly understand who you are, what you do, for who and how. Where are you at today and where you’re trying to be and how I can help you bridge that gap.
2/6 Strategic Blueprint
Define the core brand strategy: purpose, vision, mission, and values. Create a clear roadmap that informs all design decisions.
3/6 Exploration & Alignment
Explore a wide range of creative directions. Develop bold, unexpected concepts that push boundaries and challenge conventional thinking.
4/6 Brand Design
Distill concepts into a flexible yet cohesive visual language. Hand-pick typography, colors and graphic elements to form a brand that stands out.
5/6 Refinement & Activation
We apply the visual identity across all brand touchpoints ensuring consistency and quality in every application, creating a seamless brand experience for your audience.
6/6 Ready To Roll
Launch of the new brand across all touchpoints. Provide detailed brand guidelines and assets.
Framework
Some questions
I ask in every collaborations
Some questions
I ask in every collaborations
How can you be the only?
How ce make them heard, seen and valued?
What’s the reason for being of your brand?
How can you ensure a consistent experience
across all touchpoints?
How will you exceed your audience expectations in a way that makes them want to help you?
The World of Brands
The World of Brands
The World of Brands
Branding is:
a promise kept consistently
about standing for something
having a unique point of view
a conversation with you and the people you serve
the result of all interactions with the customer
a long-term game
a tool for building trust
Branding needs:
consistency across all touchpoints
a clear and deep understanding of who you serve
relatable storytelling
speak the language of the people you serve
articulate their pain the best
a killer one-liner
be very
extreme clarity and focus
be generous
exceeding their expectations
foster rituals
leadership that embodies brand values
fight an enemy
Branding gives:
transforms customers into advocates
a sustainable competitive advantage
a compass to guide the brand
sets you apart a sense of belonging
create lasting trust
clear value perception
a reason for customers to choose you
clarity in decision-making
alignment across teams
Some questions I ask
in every collaboration
How can you be the only?
How can we make them heard, seen and valued?
What’s the reason for being of your brand?
How can you ensure a consistent experience
across all touchpoints?
How will you exceed your audience expectations in a way that makes them want to help you?