ALEXIS BALINOFF
4MN READ
OCTOBRE 2024
Those questions serves as a blueprint for crafting brands with intention and purpose. Each question challenges you to think deeper about who you are, why you exist, and how you’ll show up in the world.
At its core, a brand is a belief system, a promise, and a connection. Without a solid foundation, even the most visually stunning brands won’t connect with people.
1 - What problem are we solving?
2- Why do we exist?
3 - Who do we serve?
4 - What’s the big idea?
5 - What’s our unfair advantage?
6 - What’s our story?
7 - How do we want to make people feel?
8 - What’s our enemy?
9 - How do we show up?
10 - What’s next?
Don’t rush the process—great brands are built on thoughtful, deliberate foundations. Once you’ve completed this exercise, you’ll have a framework that not only defines your brand but gives you the confidence to bring it to life in ways that inspire, connect, and create lasting impact.