ALEXIS BALINOFF

4MN READ

OCTOBRE 2024

Every great brand starts with clarity. It’s not the colors you choose, the logo you design, or the way you talk to your audience, those come later.

Every great brand starts with clarity. It’s not the colors you choose, the logo you design, or the way you talk to your audience, those come later.

Those questions serves as a blueprint for crafting brands with intention and purpose. Each question challenges you to think deeper about who you are, why you exist, and how you’ll show up in the world.

At its core, a brand is a belief system, a promise, and a connection. Without a solid foundation, even the most visually stunning brands won’t connect with people.

1 - What problem are we solving?

2- Why do we exist?

3 - Who do we serve?

4 - What’s the big idea?

5 - What’s our unfair advantage?

6 - What’s our story?

7 - How do we want to make people feel?

8 - What’s our enemy?

9 - How do we show up?

10 - What’s next?

Don’t rush the process—great brands are built on thoughtful, deliberate foundations. Once you’ve completed this exercise, you’ll have a framework that not only defines your brand but gives you the confidence to bring it to life in ways that inspire, connect, and create lasting impact.


Feeling like we could be a great fit? Reach out!

Location

Sunny Barcelona, Spain

Boring

Terms & Conditions

© Alexis Balinoff Studio 2024

Feeling like we could be a great fit? Reach out!

Location

Sunny Barcelona, Spain

Boring

Terms & Conditions

© Alexis Balinoff Studio 2024

Feeling like we could be a great fit ?
Reach out!

Location

Sunny Barcelona, Spain

Boring

Terms & Conditions

© Alexis Balinoff Studio 2024