FC24 - EA Sport

GRAPHIC HUD EXPLORATIONS

A bold new era for football gaming.

Challenge

My friends at Le Cycle asked me to help them develop a complete brand identity that is cohesive yet flexible, representing the mission, vision and values of Hora. I had to find the right balance between modern art and ancestral expertise.

Solution

The creation of a symbol, ambassador of Hora. The Octagon, often referred to like France, is a symbol that offers several perceptions through one shape. Each person can have his own interpretation of it. It is a flexible icon that reflects the unique products Hora design for each client and needs. This variation offers infinite possibilities for the brand to evolve over time. The animation reflects flexibility and experience tailored to each client. The combinations of the color palette and typography choices give a statement of the refined and intimate brand that will be with you for decades.

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Location

Sunny Barcelona, Spain

Boring

Terms & Conditions

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