I partner with founders creating a positive shift
for people and the planet, translating their vision
by designing the story only they can tell.
I partner with founders creating a positive shift for people and the planet, translating their vision
by designing the story only they can tell.
It’s not about what I say, it’s about what they say.
It’s not about what I say,
it’s about what they say.
It’s not about what I say,
it’s about what they say.
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Creating Hora alongside Alexis allowed us to expand our original intention while creating the brand's storytelling. There is something magical in how Alexis takes ownership of the story and translates the entire vision into powerful graphic components. The timelessness of his direction in the project will confidently allow us to evolve the brand over several years.
MATTHIEU LANTERNAT - HORA
Together we successfully gave Cycle a meaningful direction and added a strong dimension with the two creation phases led by Alexis. This collaboration has allowed the brand to expand significantly while carefully maintaining fidelity to the initial emotion. The project proved more challenging, but Alexis did not hesitate to introduce disruptive and unique elements, all aimed at creating a brand where every member of Cycle can identify themselves.
SIMON DEFOORT - CYCLE
Alexis helped us find clarity and design a brand identity that reflects our core values and mission. This rebrand helped us grow our community and raise more funds!
NICOLE ARMANI- GIVINGLI
Some questions
I ask people
I work with
What would make this collaboration feel like a total win for you?
What would make this collaboration feel like a total win for you?
What would make this collaboration feel like a total win for you?
What’s the biggest challenge you’re facing right now?
What’s the biggest challenge you’re facing right now?
What’s the biggest challenge you’re facing right now?
Who needs to fall in love with your brand, and why?
Who needs to fall in love with your brand, and why?
Who needs to fall in love with your brand, and why?
How do you want people to feel when they interact with your brand?
How do you want people to feel when they interact with your brand?
How do you want people to feel when they interact with your brand?
Download my Brand Quiz to gain clarity on your brand's foundation
Thoughts & Experiences
Thoughts & Experiences
The foundation of every successful brand starts with answering those 10 questions extremely clearly. In today's world, you can't lose your chance to get your message across, attention is scarce. Everybody is competing for it.
Get the 10 Questions
In June 2024
I spent a week with Sebastien Zanella in Tenerife to learn about his approach to poetry, photography and art. I've learned many things along the way. Here are a few I wrote down.
Thoughts & Insights
Getting asked questions helps you formulate what you know by organizing your thoughts into a way that makes sense for you and others to understand. During that process, you reinforce what you know and gain confidence into that specific subject.
Why questions matter so much?
Brands, like people, thrive on clarity and purpose. Without them, they wander and slowly drift away until they don't recognize themselves.
Read Thoughts
In October 2024, I was fortunate to be part of a journey to the edge of the known made by Brian Collins and Chris Do with 20 creative souls. Our trip between magic and reality deepened my understanding of myself.
Disover Story
When I started as a Freelancer I wanted the freedom in the projects I was working with. Freedom to explore and do stuff than have never seen before. Then I saw the quote from Paul Rand: Don’t try to be original, try to be good.
Read The Story