The hardest battles are fought within. It’s never been about winning over others, rather about confronting our fears, doubts, and excuses. Every single day, we have the chance to become just a little better. True victory is about defeating the version of you that holds back.
Challenge
My friends at Le Cycle asked me to help them develop a complete brand identity that is cohesive yet flexible, representing the mission, vision and values of Hora. I had to find the right balance between modern art and ancestral expertise.
Solution
The creation of a symbol, ambassador of Hora. The Octagon, often referred to like France, is a symbol that offers several perceptions through one shape. Each person can have his own interpretation of it. It is a flexible icon that reflects the unique products Hora design for each client and needs. This variation offers infinite possibilities for the brand to evolve over time. The animation reflects flexibility and experience tailored to each client. The combinations of the color palette and typography choices give a statement of the refined and intimate brand that will be with you for decades.
Notes
All the photography and mockups are not coming from Hora products or content.
